Getting Serious About Customer Experience

Bill Hortz's picture

[The purpose of a business is not merely to make a profit but, more importantly, to make customers. It is only from the development of that connection - between a business and its clients - that profit and growth will spring.

Creating Unique Applications for NFTs

Bill Hortz's picture

[Following up on our previous article on the increasing use of NFTs for business strategy, we decided to further explore how NFTs are being creatively used right now for engagement and effect.

Mastering Client Behavior and Money Energy

Bill Hortz's picture

Beyond the Know Your Customer rule, the catch phrases of “client-centered” or “client-focused”, and the quest for the Holy Grail of client engagement marketing technology, there exists a small but growing realm of financial services practitioners

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